Product Analyst
Being a product analyst is usually all about providing insights to product managers, designers, researchers, and engineering on how their product is doing and what improvements could make the product more successful. Product analysts work both in big corporations and small startup companies. A startup product analyst might not only do product-related analyses but also touch on some financial and marketing data. While in big and more set up companies, a product analyst will usually focus on a single product area.
Common analyses:
Funnels
AB tests
Ad-hoc requests
Skills & technologies:
Spreadsheets
SQL
Marketing Analyst
Marketing analyst is one of the most critical roles in a company for driving growth and making sure that advertising money is spent efficiently. Main tasks usually include:
Analyzing marketing campaign performance;
Providing insights to marketing managers on improving marketing spending;
Analyzing previously run campaigns.
Marketing analysts work for both small and large companies. However, in smaller startups, the work of a marketing analyst may be covered partly or entirely by the company's general data analyst.
Common analyses:
ROI calculations
Conversion modeling and reporting CLV models
Retention
Cohorts
Skills & technologies:
Google Analytics / Adobe Analytics
Spreadsheets
SQL
Marketing knowledge
Monetization, financial Analyst
A monetization / financial analyst is responsible for using data available to a company to find opportunities or evaluate outcomes for business decisions or investment recommendations. Monetization analysts are tasked with gathering, analyzing, and interpreting data to drive decisions and recommendations related to the pricing of existing or new products - this can be a crucial task in large and small companies. Financial analysts usually look at the finances of a whole company or specific departments if a company is large enough.
Common analyses:
ROI calculations
CLV models
Retention
Cohorts
Skills & technologies:
Spreadsheets
SQL
Financial sector knowledge
Risk Analyst
While risk analysts can work in a wide range of positions, the most common ones are related to companies in banking and finances. Calculating risk is a core business for them, and risk analysts allow companies to make informed and optimized decisions. They work with calculating and analyzing different kinds of risk, such as credit risk, counterparty credit risk, market risk, operational risk, settlement risk, and more.
Common analyses:
Regression
Risk modeling
ROI calculations
CLV models
Skills & technologies:
Spreadsheets
SQL
Financial sector knowledge