Not sure whether you’re a good fit for the Digital Marketing & Analytics program? Read through this article to learn more about what will make your transition into digital marketing virtually seamless.
Essential skills
To join the Digital Marketing & Analytics program at Turing College, the following skills are a must:
Digital Proficiency: Also called “tech-savviness,” meaning you have the fundamental skills in navigating digital platforms, using applications, and conducting online searches to find answers.
English Proficiency: To join the Digital Marketing & Analytics program, a candidate must be able to converse fluently in verbal and written English. The degree of proficiency is a minimum of B2 as per the Common European Framework of Reference for Languages (CEFR). Self-assess in 15 minutes via this link. You don’t need to send us proof of proficiency, however, we’ll test your skills during the Admissions process.
Industry Awareness: To hit the ground running, recognizing the purpose of advertisements, understanding marketing's revenue role, and grasping the role of digital marketing in the business landscape is recommended.
Self-Reliance and Continuous Learning: The ability to self-learn and troubleshoot using online resources are key, as well as, pursuing learning opportunities as they appear. Digital Marketing is full of ever-evolving technologies, so you should understand that learning goes beyond this program into the rest of your career.
Analytical Thinking: Critical reasoning, curiosity about consumer behaviors, and connecting marketing strategies to business goals showcase analytical skills. You don’t have to know it all before joining the course–but knowing how you fit into the organizational landscape as a digital marketer is important. A basic comfort with numerical data is also required.
Nice-to-haves
The skills listed in this section are not required to join and succeed in the Digital Marketing & Analytics program, but they are valuable and showcase a passion and inherent fit for the work of a digital marketer.
To set you apart from other candidates, we are looking for truly talented people with attributes only found in the best digital marketers, and that are highly sought after by agencies and other employers:
Communication and Storytelling: Communication extends beyond language proficiency, encompassing the art of expressing ideas clearly, persuasively, and engagingly. This skill goes hand in hand with masterful storytelling—an ability to craft narratives that evoke emotions and spur action. Clarity in communication is paramount, ensuring that complex ideas are conveyed in a straightforward, understandable manner, fostering seamless collaboration and comprehension among teams.
Curiosity and Creativity: An authentic interest in understanding human behavior and empathizing with the audience's needs drive effective campaigns and allows you to function optimally in collaborative environments. Additionally, a knack for thinking outside the box, finding innovative solutions, and turning challenges into opportunities is crucial.
A successful digital marketer embodies diverse experiences, technical prowess, and a hunger for knowledge. Sounds like you?