While there’s some overlap, the courses are quite different.

Data Analytics course goes much more in depth into many different analysis types, has SQL as a mandatory topic (for Digital Marketing & Analytics Program, it’s optional), teaches about different types of analyst specializations and provides the ability to learn Python.

Digital Marketing & Analytics course, on the other hand, covers many topics not covered in the DA course, such as marketing techniques, Martech tools, Social Media Marketing, Google Marketing Tools, Partnerships marketing, CRO, and many more.

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